Red Rake Gaming Reveals 2020 Strategy at Expanded ICE London Stand
Red Rake Gaming will disclose its full 2020 plans at ICE London 2020, held from February 4 to 6 at ExCeL London, where its stand N8-222 nearly doubles in size from last year. The Spanish developer welcomes new account managers Anna Krasovska and Sharon Agimal amid pushes into regulated markets and innovative tools. This event underscores the company's drive to solidify its position in a sector prioritizing compliance and player engagement.
Growth in Regulated Markets Takes Center Stage
Headquartered in Valencia, Spain, with an expanding office in Sliema, Malta, Red Rake Gaming holds UK Gambling Commission and Malta Gaming Authority licenses, plus certifications for Spain, Portugal, Italy, Romania, and Sweden. The firm eyes further regulated markets worldwide, reflecting industry trends where operators favor licensed providers to meet strict standards on fairness and responsible gaming. Such expansion supports operators navigating complex compliance landscapes while tapping stable revenue streams.
Roadmap Features Fresh Game Titles
Visitors at stand N8-222 will explore Red Rake's 2020 game lineup, incorporating unique features and mechanics designed for player appeal. These developments build on the company's expertise in creating content that sustains interest in competitive online environments. Regulated markets demand high-quality, certified games, positioning Red Rake to strengthen partnerships through reliable, engaging releases.
Social Casino Enters B2B Arena
Red Rake leverages its social gaming heritage to launch a B2B offering, delivering early successes that highlight its potential for operators. Social casinos provide free-play experiences with monetization via virtual goods, appealing to audiences wary of real-money risks. This vertical complements traditional casino portfolios, broadening operator reach into non-wagering segments amid rising demand for diverse gaming options.
Tournaments Tool Drives Operator Revenues
A new Tournaments tool allows operators to set up customizable events on Red Rake games, featuring an inbuilt leaderboard for immediate deployment without extra resources. Drawing from years of social app experience, the feature aims to boost retention and spending. Operators gain a ready-to-use mechanism that fosters competition and loyalty, essential in markets where player lifetime value determines profitability.
